Published Vol. 13 No. 1

Volume 13, Issue 1

Evaluation Results Dissemination Strategy and Performance of Highway Construction Projects in Kenya

The purpose of this study is to examine the influence of evaluation results dissemination strategy on performance of highway construction projects in Kenya. This study was anchored on Utilization-Focused Evaluation (UFE) theory. This research utilized pragmatism research philosophy and correlational design. The target population was 69 Category A road construction projects that have been completed by KeNHA for the period between 2018 and 2022. The respondents in these projects were the project managers in all the 69 highway construction projects in Kenya. The study used a census approach and hence all the projects were included in the study. The research adopted both secondary and primary data. The research involved data collection checklist for secondary data collection from the KeNHA. Secondary data was collected from KeNHA reports and primary data was collected by use of semi-structured questionnaires. While qualitative data was analyzed by of thematic analysis, quantitative data was analyzed using descriptive and inferential statistics. The study found that that evaluation results dissemination strategy has a positive and significant impact on performance of highway construction projects in Kenya. The study recommends that project managers should adopt effective dissemination strategies for evaluation findings to ensure timely and accessible communication with all stakeholders.

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Evaluating Tourism Promotional Strategies for Destination Branding: An Analytical Study of Gwalior, Madhya Pradesh

This descriptive survey study evaluates the perceived effectiveness of six key Madhya Pradesh Tourism marketing campaigns “Hindustan Ka Dil Dekho” (2006), “GO Camping” (2010), “MP Ajab Hai, Sabse Gajab Hai” (2010), “Till Dekho Taad Dekho,” “MP Me Dil Hua Bacche Sa,” and “Sau Tarah Ke Rang Hai” in promoting Gwalior. A purposive sample of 100 respondents, comprising residents and visitors familiar with at least one of the campaigns, rated each on a five‑point Likert scale (1 = Not Effective at All; 5 = Very Effective). Descriptive analyses in SPSS 27 yielded strong internal consistency (Cronbach’s α = .916) and campaign‑wise mean scores ranging from 3.03 to 3.27. “MP Me Dil Hua Bacche Sa” emerged as the most effective (M = 3.27, SD = 1.13), followed by “MP Ajab Hai, Sabse Gajab Hai” (M = 3.20, SD = 1.20) and “Sau Tarah Ke Rang Hai” (M = 3.19, SD = 1.19). In contrast, the earliest campaign, “Hindustan Ka Dil Dekho,” was rated least effective (M = 3.03, SD = 1.20). These results indicate that emotionally engaging, family‑oriented narratives and visually diverse portrayals enhance campaign impact, whereas broader, less targeted messaging may limit recall and appeal. The study recommends reallocating promotional resources toward narrative‑driven, visually rich campaigns and revisiting legacy initiatives with refreshed thematic focus and digital interactivity. Future research should integrate behavioral metrics and mixed‑methods designs to validate perceptual findings and explore long‑term return on investment. However, the study is limited by its reliance on self-reported perceptions from a purposive sample and does not include behavioral data such as actual tourist arrivals or digital engagement metrics, which may provide a more comprehensive view of campaign effectiveness.

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Central Bank Digital Currency (CBDC): Unveiling Opportunities and Overcoming Challenges

Central Bank Digital Currencies (CBDCs) are emerging as a transformative innovation in global financial systems, offering opportunities for enhanced efficiency, financial inclusion, and monetary control. This study examines India’s Digital Rupee initiative, focusing on the relationship between demographic factors, public awareness, and usage of CBDCs. Using a descriptive research design and data from 317 respondents collected through non-probability convenience sampling, the study employs binomial and linear regression analyses to assess the influence of age, gender, education, and occupation on CBDC awareness and adoption. Findings reveal that age and occupation significantly affect awareness, while age and gender notably influence digital currency usage. Interestingly, higher education levels do not necessarily correspond with increased CBDC awareness. The analysis further establishes a strong positive association between awareness and willingness to use CBDCs, underscoring the critical role of targeted awareness campaigns and digital literacy initiatives. The study recommends tailored outreach for different demographic and occupational groups, inclusion-driven financial policies, and consideration of behavioral and psychological factors to foster broader adoption. These insights contribute to policy formulation and strategic planning for effective CBDC implementation in India and other emerging economies.

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