I. J. of Business & Management Research
Research Article | 
Leveraging Digital Innovations in Tourism Marketing: A Study of Destination Promotion Strategies
Author(s) : Adarsh Kumar1* and Dr. Chandra Shekhar Barua2
Publisher : FOREX Publication
Published : 30 March 2024
e-ISSN :2347-4696
Page(s) : 08-12
Abstract
In the contemporary landscape of tourism marketing, the advent of digital innovations has significantly transformed promotional strategies for destinations worldwide. This study delves into the nuanced approaches and impacts of leveraging digital technologies in destination promotion. Through a comprehensive analysis of existing literature and case studies, the research highlights the multifaceted dimensions of digital innovations in enhancing tourism marketing efforts. The Study begins by outlining the evolving role of digital technologies in shaping tourism promotion strategies, emphasizing their capacity to reach diverse audiences and engage potential visitors effectively. It further examines the integration of social media platforms, augmented reality, virtual reality, and other digital tools into destination marketing campaigns, elucidating their effectiveness in captivating and immersing audiences in unique travel experiences. Moreover, the study explores how destination marketers navigate challenges and capitalize on opportunities presented by the digital landscape, including issues related to data privacy, content authenticity, and algorithmic visibility. By synthesizing empirical findings and theoretical frameworks, the research offers insights into best practices and emerging trends in digital tourism marketing.This study contributes to a deeper understanding of how destinations can harness digital innovations to craft compelling narratives, foster visitor engagement, and ultimately drive sustainable tourism growth. It underscores the imperative for destination marketers to embrace digital transformation and adapt their strategies in alignment with evolving consumer behaviors and technological advancements.
Keywords: Tourism marketing, destination promotion, digital innovations, social media, virtual reality, augmented reality, artificial intelligence, traveler engagement, competitive landscape
Adarsh Kumar*, Assistant Professor, Department of Management, Institute of Technology and Management (ITM), Gwalior, Email: adarshlive9@gmail.com
Dr. Chandra Shekhar Barua, Nodal Officer, Indian Institute of Tourism and Travel Management, Gwalior, Email: csbarua003@rediffmail.com
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Adarsh Kumar and Dr. Chandra Shekhar Barua (2024), Leveraging Digital Innovations in Tourism Marketing: A Study of Destination Promotion Strategies. IJBMR 12(1), 08-12. DOI: 10.37391/IJBMR.120102.