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The Mediating Role of New Product Development in the Relationship Between Entrepreneurial Marketing and Growth Intentions

Author(s) : Zeinab Gamal1*, Hoda A.H Khayal2, and Mohamed El-Saeed Abd-Elghafar3

Publisher : FOREX Publication

Published :20 February 2023

e-ISSN : 2347-4696

Page(s) :14-24

Zeinab Gamal1*, Assistant Professor of Marketing, at High Institute of Commercial Science, El-Mahalla el-Kubra– Egypt, Email:

Hoda A.H Khayal, Doctor of Human Resource Management,Email:

Mohamed El-Saeed Abd-Elghafar, Lecturer of Business Administration at (R.B.I.) Institute for Specific Studies and Computer - Damietta – Egypt, Email:

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Zeinab Gamal, A.H Khayal and Mohamed El-Saeed Abd-Elghafar (2023), The Mediating Role of New Product Development in the Relationship Between Entrepreneurial Marketing and Growth Intentions. IJBMR 11(1), 14-24. DOI: 10.37391/IJBMR.110102.