I. J. of Business & Management Research
Case Study | 
Innovation in Family Business Syllabus: The Case of the American University in Cairo
Author(s) : Dr. Ashraf Sheta1, Dr. Ahmed El Gallad2
Publisher : FOREX Publication
Published : 27 November 2021
e-ISSN : 2347-4696
Page(s) : 433-442
Abstract
Teaching family business has been trending in some European and American business schools. This trend has very limited existence in all Egyptian, and Arab business schools. This manuscript presents the experience of the family business course at American university in Cairo (AUC) which started in 2017, and is still in the evolution phase in spring 2020. The article starts by shedding light on the concept of family business, and its importance in the economy. This is followed by addressing the literature of family business education on the global level, and its status in Egypt, and the Arab world. Moving forward to the micro level of the AUC, through discussing the origins of the family business course inception as a pillar in the school of business strategy, and then the evolution of the syllabus from spring 2017 till spring 2020. The details of the course from pedagogy to assessments, guidelines, and rubrics are explained.
Keywords: Family business, Teaching Pedagogy, Family business education, Rubrics, Guidelines
Dr. Ashraf Sheta , Adjunct Assistant Professor, School of Business, The American University in Cairo, Egypt ; Email: ashrafsheta@aucegypt.edu
Dr. Ahmed El Gallad , CEO, El Gallad Company, Cairo, Egypt
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Dr. Ashraf Sheta and Dr. Ahmed El Gallad (2021), Innovation in Family Business Syllabus: The Case of the American University in Cairo. IJBMR 9(4), 433-442. DOI: 10.37391/IJBMR.090406.