I. J. of Business & Management Research
Research Article | 
Factors Affecting Counterfeit Products Purchase Decision
Author(s) : Saed Adnan Mustafa* and Randolf von Narbay Salindo
Publisher : FOREX Publication
Published : 25 February 2021
e-ISSN : 2347-4696
Page(s) : 51-54
Abstract
The purpose of the research was to identify the factors impelling the buyers' attitude towards the purchasing intention of counterfeit products among customers. The conceptual framework is proposed by different studies. All measures used were evaluated in terms of their internal consistency also in terms of discriminant validity and convergent validity to validate the data and the questionnaire. A survey was carried out on the Oman market with 350 respondents. The results of this research found that integrity and social status have a positive relationship and significantly affected the attitude of consumers when they made their purchasing decisions while price consciousness and novelty have a negative relationship with customer attitude.
Keywords: PLS, Counterfeit, Integrity, Novelty, Consumer, Attitude, Price consciousness
Saed Adnan Mustafa ,Business Administration Department, Sur University College, Sur, Oman , Email: said_es@yahoo.com
Randolf von Narbay Salindo ,Business Administration Department, Sur University College, Sur, Oman
[1] Jiang, Y., Miao, M., Jalees, T., & Zaman, S. I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China. Asia Pacific Journal of Marketing and Logistics.
[2] Eisend, M. (2019). Morality effects and consumer responses to counterfeit and pirated products: A meta-analysis. Journal of Business Ethics, 154(2), 301-323.
[3] Bian, X., Haque, S., & Smith, A. (2015). Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54(1), 37-54.
[4] Noor, M., Azila, N., Muhammad, A., Ghani, A., & Ku Ishak, A. (2017). Does behavioral intention influence purchase behaviour of counterfeit products: a look at Malaysian consumers. Journal of Humanities, Language, Culture and Business, 1(1), 1-12.
[5] Fernandes, C. (2013). Analysis of counterfeit fashion purchase behaviour in UAE. Journal of Fashion Marketing and Management: An International Journal.
[6] Chaudhry, P. E., Zimmerman, A., Peters, J. R., & Cordell, V. V. (2009). Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary. Business Horizons, 52(1), 57–66.
[7] Varghese, T., Al-Badi, L., & Al-Qartoobi, K. (2013). Counterfeit good business in Oman. Does any factors affect this business?. International Postgraduate Business Journal, 5(2), 19-45.
[8] Ting, M. S., Goh, Y. N., & Isa, S. M. (2016). Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia. Asia Pacific Management Review, 21(4), 219-23.
[9] Herstein, R., Drori, N., Berger, R., & Barnes, B. R. (2015). Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types. Psychology & Marketing, 32(8), 842-859.
[10] Bate, R., Jin, G. Z., & Mathur, A. (2011). Does price reveal poor-quality drugs? Evidence from 17 countries. Journal of Health Economics, 30(6), 1150-1163.
[11] Fink, J., Schoenfeld, B. J., Hackney, A. C., Matsumoto, M., Maekawa, T., Nakazato, K., & Horie, S. (2019). Anabolic-androgenic steroids: procurement and administration practices of doping athletes. The Physician and sportsmedicine, 47(1), 10-14.
[12] Montecchi, M., Plangger, K., & Etter, M. (2019). It’s real, trust me! Establishing supply chain provenance using blockchain. Business Horizons, 62(3), 283-293.
[13] Ang, I. (2001). On not speaking Chinese: Living between Asia and the West. Psychology Press.
[14] Purwanto, P., Margiati, L., Kuswandi, K., & Prasetyo, B. (2019). Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence. Business: Theory and Practice, 20, 208-215.
[15] Qin, Y., Shi, L. H., Song, L., Stöttinger, B., & Tan, K. F. (2018). Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai: A phenomenon beyond counterfeit. Business Horizons, 61(2), 229-237.
[16] Rishi, B., & Mehra, A. K. (2017). Key determinants for purchasing pirated software among students. International Journal of Technology Marketing, 12(1), 4-22.
[17] Hundal, B. S. (2018). Attitude of Indian consumers: A study of counterfeit luxury brands. ZENITH International Journal of Multidisciplinary Research, 8(9), 139-152.
[18] Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences [by] John T. Roscoe.
[19] Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of consumer marketing.
[20] Rokeach, M. (1973). The nature of human values. Free press.
[21] Huang, J. H., Lee, B. C., & Ho, S. H. (2004). Consumer attitude toward gray market goods. International Marketing Review, 21(6), 598-614.
[22] Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: a field study. Journal of marketing research, 30(2), 234-245.
[23] Nunnally, J. C. (1994). Psychometric theory 3E. Tata McGraw-Hill Education.
[24] Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long range planning, 46(1-2), 1-12.
[25] Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.
[26] Barclay, D., Higgins, C., & Thompson, R. (1995). The partial least squares (PLS) approach to casual modeling: personal computer adoption ans use as an Illustration.
[27] Compeau, D., Higgins, C. A., & Huff, S. (1999). Social cognitive theory and individual reactions to computing technology: A longitudinal study. MIS quarterly, 145-15.
Saed Adnan Mustafa and Randolf von Narbay Salindo (2021), Factors Affecting Counterfeit Products Purchase Decision. IJBMR 9(1), 51-54. DOI: 10.37391/IJBMR.090108.