I. J. of Business & Management Research
Research Article
Use of Expert Systems to identify the right strategy to be used in organizations
Author(s) : Arunava Ghosh *
Publisher : FOREX Publication
Published : 30 December 2019
e-ISSN :2347-4696
Page(s) : 18-20
Abstract
On a technological level, there has been an incredible progress in computer and artificial intelligence over the last few decades, and as a result, we have begun to conduct predictions and provide associated outcomes by computer using the knowledge database stored in this article. With the help of computers and technology, marketing is essential for gaining a competitive advantage. Furthermore, the article analyses the current limits of developing an "intelligent expert system" as a business strategy.
Keywords: intelligent expert system, software agent, marketing, competitive advantage
Arunava Ghosh *, PhD Scholar, IIM Indore, Madhya Pradesh, India; Email: f15arunavg@iimidr.ac.in
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Arunava Ghosh (2019), Use of Expert Systems to identify the right strategy to be used in organizations . IJBMR 7(4), 18-20. DOI: 10.37391/IJBMR.070401.