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Research Article

A Study on Branding of Handicraft Through Geographic Indication With Reference To Kashmir

Author(s) : Ishfaq Hussain Bhat* and Dr. Sapna Singh

Publisher : FOREX Publication

Published : 30 September 2019

e-ISSN :2347-4696

Page(s) : 14-17

Ishfaq Hussain Bhat*, Research Scholar, School of Management Studies, University of Hyderabad, Central University PO, Gachibowli, Hyderabad – 500046; Email:

Dr. Sapna Singh, Associate Professor, School of Management Studies, School of Management Studies, University of Hyderabad

[1] Albayrak, Mevhibe, & Ozdemir, M. (2012). The role of Geographical indication in brand making of Turkish handcrafts. Indian Journal of Traditional Knowledge, 11(3), 420-426.

[2] Dash*, M. (2011). Marketing of Orissa Handicrafts: A Study on Challenges & Opportunities. Excel International Journal of Multidisciplinary Management Studies, 1(2).

[3] Fayaz Ahmad, & Nengroo, A. H. (2013). An Analysis of Handloom Sector of Jammu & Kashmir: A Case Study of District Budgam. IJMBS, 3(1).

[4] Saqib, N., & Sultan, A. (2013). An Overview of Geographical Indication in Jammu & Kashmir. Indian Journal of Applied research, 3(4).

[5] M.Ghouse, S. Indian Handicraft Industry: Problems and Strategies. International Journal of Management Research and Review, 2(7), 1183-1199. doi:

[6] Khan, W. A., & Amir, Z. (2013). Study of Handicraft Marketing Strategies of Artisans in Uttar Pradesh and Its Implications. Research Journal of Management Sciences, 2(2), 23-26.

[7] Konde, (2011). Pre- and Post- Geographical Indications Registration Measures for Handicrafts in India. Journal of Intellectual Property Rights, 16, 463-469.

[8] The Geographical Indication of Goods (Registration and Protection) Act of 1999, No. 48, ‘‘the Gazette of India’’, 30 December 1999, No. 61.

[9] Geographical Indications of Goods (Registration and Protection) Rules of 2002 (1), pp.39-73, 2006b.

[10] exports-rs-213-cr-handicraft-items-in-q1/175315.html.

Ishfaq Hussain Bhat and Dr. Sapna Singh (2019), A Study on Branding of Handicraft Through Geographic Indication With Reference To Kashmir . IJBMR 7(3), 14-17. DOI: 10.37391/IJBMR.070301.