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Research Article

Impact of Advertising on Buying Decision of Consumers towards FMCG products in the Rural Market

Author(s) : Imran Mehraj Dar* and Dr. A.K Singh

Publisher : FOREX Publication

Published : 10 August 2018

e-ISSN :2347-4696

Page(s) : 85-90




Imran Mehraj Dar*, Research Scholar, CRIM-Barkatullah University Bhopal,; Email: imranmehraj.dar@gmail.com

Dr. A.K Singh, Professor, S.V. College Bhopal

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Imran Mehraj Dar and Dr. A.K Singh (2018), Impact of Advertising on Buying Decision of Consumers towards FMCG products in the Rural Market. IJBMR 6(3), 85-90. DOI: 10.37391/IJBMR.060302.