I. J. of Business & Management Research
Research Article
Innovative Business Models: Emerging Markets Perspective
Author(s) : Owais Ahmed *
Publisher : FOREX Publication
Published : 30 September 2015
e-ISSN :2347-4696
Page(s) : 20-21
Abstract
Emerging markets opened up humungous investment opportunities across different sectors like telecommunication, utility services, logistics, healthcare, and banking. Marketers invest millions in creating facilities, layout, capital, work force, communication programmes, and distribution channels. However, marketers having compatible business model meet success. Business model meeting regional sensitivities, requirements; conform norms, procedures; break even. Therefore, a part from innovative technology, innovative business model create successful venture. The current study would explore various business models in emerging economies like Middle East, India, Kenya. Also, implications, challenges and suggestions would be part of the study.
Keywords: IInnovative, Business, Models, Emerging, Markets
Owais Ahmed *, Ph. D Scholar at Punjab Technical University, Jalander, Punjab, India, 144603; Email: salsaabiill@yahoo.com
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Owais Ahmed (2015), Innovative Business Models: Emerging Markets Perspective. IJBMR 3(3), 20-21. DOI: 10.37391/IJBMR.030301.