I. J. of Business & Management Research
Research Article | 
Modern Entrepreneurship Approaches: A Review
Author(s) : Fariza Assylbekkyzy1* and Olzhas Turmanov2
Publisher : FOREX Publication
Published : 25 June 2024
e-ISSN :2347-4696
Page(s) : 40-43
Abstract
In the modern world of entrepreneurship, success depends on an understanding of the internal and external environment. This article examines the key elements and strategies of entrepreneurship with a focus on the methodology of creating startups. In addition, the article examines the importance of innovation in the formation of business models and the impact of breakthrough technologies such as artificial intelligence, ML and automation on startups. The importance of using advanced technologies and implementing flexible methodologies and approaches to customer development is emphasized to navigate the dynamic and evolving entrepreneurial landscape.
Keywords: Modern Entrepreneurship, Startup Methodologies, Established Ecosystems, Innovation and Business Models, Disruptive Technologies, AI, ML, Automation, Social Entrepreneurship, Customer Development (CD), Agile Methodologies
Fariza Assylbekkyzy*, Bachelor of Business Administration (BBA) in Management, Narxoz University, Almaty, Kazakhstan, Email: fariza.assylbekkyzy@narxoz.kz
Olzhas Turmanov, Master of Science, Adjunct Assistant Professor, School of economics and management, Narxoz university
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Fariza Assylbekkyzy and Olzhas Turmanov (2024), Modern Entrepreneurship Approaches: A Review. IJBMR 12(2), 40-43. DOI: 10.37391/IJBMR.120203.