FOREX Press I. J. of Business & Management Research
Support Open Access
  • Home/
  • IJBMR-120201

Research Article |

Gender Disparities and Social Responsibilities as a Barrier to the Adoption of E-Commerce for Women Entrepreneurs of India in the MSME Sector

Author(s) : Neha Sharma1* and Dr.Trilok Kumar Jai2

Published In : International Journal of Business and Management Research (IJBMR)        Volume 12, Issue 2

Publisher : FOREX Publication

Published : 15 June 2024

e-ISSN :2347-4696

Page(s) : 26-30

DOI: doi.org/10.37391/IJBMR.120201

Abstract

Gender-based obstacles that prevent women from beginning and expanding their enterprises include unequal distribution of family and domestic duties, restricted mobility, discriminatory property, marriage, and inheritance laws and/or cultural traditions. When it comes to accessing resources such as commercial credit from formal financial service providers, more lucrative markets rather than traditional local markets, technology and information to launch and expand their businesses, national incentives in small enterprise development through gender-blind private sector development, fiscal policies and legislation, and training and education for small enterprise development, women entrepreneurs are less privileged than men due to these factors combined with social exclusion based on gender. In the informal sector, women entrepreneurs running micro and small companies significantly improve the financial security of their families and communities. They have little chance of creating successful firms as long as they are not covered by SME development laws and initiatives. In order to address these issues, this research paper takes a development and rights-based strategy that strives to meet the real-world needs of female entrepreneurs, eliminate the political, legal, and sociocultural obstacles to their success, and promote an atmosphere that is supportive of both gender equality and business growth.

Keywords: Gender Disparity, Discrimination, Empowerment, Women Entrepreneurs, Social Barriers, Digital Literacy




Neha Sharma*, Research Scholar, Suresh GyanVihar University, Jaipur, Rajasthan, India, Email: ashneh123@gmail.com

Dr.Trilok Kumar Jain, Research Supervisor, Dean, ISBM, Suresh GyanVihar University, Jaipur, Rajasthan, India

[1] Guzman, J. and Kacperczyk, A.O., 2019. Gender gap in entrepreneurship. Research Policy, 48(7), pp.1666-1680.

[2] Maier, S. and Nair-Reichert, U., 2017. Empowering women through ICT-based business initiatives: An overview of best practices in e-commerce/e-retailing projects. Information Technologies & International Development, 4(2), pp.pp-43.

[3] Joseph, P.T., 2023. E-commerce: An Indian perspective. PHI Learning Pvt.Ltd.

[4] Pande, R. ed., 2012. Globalization, Technology Diffusion and Gender Disparity: Social Impacts of ICTs: Social Impacts of ICTs. IGI Global.

[5] Dar, S.A. and Shairgojri, A.A., 2022. ICT: An Innovative Move to Promote Gender Equality and Sustainable Future for Women in India. LC International Journal of STEM (ISSN: 2708-7123), 3(2), pp.179-185.

[6] ncbi.nlm.nih.gov, 2024. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8461288/ [Accessed on 05/03/2024] womensworldbanking.org, 2024. Available at: https://www.womensworldbanking.org/insights/women-social-commerce-entrepreneurs-in-india-and-indonesia/ [Accessed on 05/03/2024].

Neha Sharma and Dr.Trilok Kumar Jain (2024), Gender Disparities and Social Responsibilities as a Barrier to the Adoption of E-Commerce for Women Entrepreneurs of India in the MSME Sector. IJBMR 12(2), 26-30. DOI: 10.37391/IJBMR.120201.