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Research Article

Consumer Behavior in Online Shopping: A Study of Aizawl

Author(s) : Dr. Amit Kumar Singh* and Malsawmi Sailo

Publisher : FOREX Publication

Published : 30 December 2013

e-ISSN :2347-4696

Page(s) : 45-49

Dr. Amit Kumar Singh*, Assistant Professor Department of Management University of Mizoram, Aizawl Delhi, India; Email:

Malsawmi Sailo, Manager, Amawii Packaged Drinking Water Aizaw Mizoram; Email:

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[4] Li, H., Kuo, C., and Russell, M. G. (1999), the impact of perceived channel utilities, shopping orientations, and demographics on the consumer’s online buying behavior, Journal of ComputerMediated Communication (5:2).

[5] Petrovic Dejan (2010) Analysis of consumer behavior online retrieved on oct 22, 2013 from

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Dr. Amit Kumar Singh and Malsawmi Sailo (2013), Consumer Behavior in Online Shopping: A Study of Aizawl. IJBMR 1(3), 45-49. DOI: 10.37391/IJBMR.010301.