I. J. of Business & Management Research
Research Article
Consumer Behavior in Online Shopping: A Study of Aizawl
Author(s) : Dr. Amit Kumar Singh* and Malsawmi Sailo
Publisher : FOREX Publication
Published : 30 December 2013
e-ISSN :2347-4696
Page(s) : 45-49
Abstract
Online shopping has obtained very important position in the 21 century as most of the people are busy, loaded with hectic schedule. In such a situation online shopping became the easiest and most suitable mode for their shopping. Internet has changed the way of consumer’s store, and has rapidly developed into a global perspective. An online shop arouses the physical similarity of buying products as well as services from internet shop and this process of shopping is called business-to-consumer online shopping. The present paper is based on assumption of classical model behavior. This paper examines the behavior and perception of online customers in Aizawl.
Keywords: Online shopping, e-marketing, e-store, customer satisfaction
Dr. Amit Kumar Singh*, Assistant Professor Department of Management University of Mizoram, Aizawl Delhi, India; Email: amitmzu@gmail.com
Malsawmi Sailo, Manager, Amawii Packaged Drinking Water Aizaw Mizoram; Email: hitty_g@yahoo.com
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Dr. Amit Kumar Singh and Malsawmi Sailo (2013), Consumer Behavior in Online Shopping: A Study of Aizawl. IJBMR 1(3), 45-49. DOI: 10.37391/IJBMR.010301.