I. J. of Business & Management Research
Research Article
The Global Melt Down and Consumer Investment Behavior: Gender Difference Perspective
Author(s) : Chandra Sekhar*, Manmohan Singh Rathore and Harsh Sharma
Publisher : FOREX Publication
Published : 30 September 2013
e-ISSN :2347-4696
Page(s) : 36-40
Abstract
The main aim of the paper is to describe the changing consumer investment behavior (gender wise) during the global melt down with the help of the integrative literature review technique and found that the downturn has forced the desire for simplicity. We have also developed a model by deriving certain factors on consumer investment decision making from the existing literature which includes Economic, Classic, Social, Risk, and Neutral factors and concluded that these factors helps the consumer to seduce, persuade, and motivate them for their investment decision making.
Keywords: Melt Down, Consumer, Behavior, Investment, Risk, Decision Making
Chandra Sekhar*, Department of Management Studies ABV- Indian Institute of Information technology & Management, Gwalior, India; Email: chandrasekhar0021@gmail.com
Manmohan Singh Rathore, Department of Management Studies ABV- Indian Institute of Information technology & Management, Gwalior, India; Email: rathore.manmohan@gmail.com
Harsh Sharma, Department of Management Studies ABV- Indian Institute of Information technology & Management, Gwalior, India; Email: harshsharma11@gmail.com
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Chandra Sekhar, Manmohan Singh Rathore and Harsh Sharma (2013), The Global Melt Down and Consumer Investment Behavior: Gender Difference Perspective. IJBMR 1(2), 36-40. DOI: 10.37391/IJBMR.010202.